Top 10 | 2015 The most popular articles with mckinsey.com readers in 2015 1. Decoding leadership: What really matters New research suggests that the secret to developing effective leaders is to encourage four types of behavior. more Facebook LinkedIn Twitter 2. The eight essentials of innovation Strategic and organizational factors are what separate successful big-company innovators from the rest of the field. more Facebook LinkedIn Twitter 3. Debt and (not much) deleveraging A new McKinsey Global Institute report finds global debt has grown by $57 trillion since 2007, posing new risks to financial stability and global economic growth. more Facebook LinkedIn Twitter 4. The four global forces breaking all the trends The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality. more Facebook LinkedIn Twitter 5. The dawn of marketing’s new golden age Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. more Facebook LinkedIn Twitter 6. Changing change management Research tells us that most change efforts fail. Yet change methodologies are stuck in a predigital era. It’s high time to start catching up. more Facebook LinkedIn Twitter 7. Disrupting beliefs: A new approach to business-model innovation In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. more Facebook LinkedIn Twitter 8. Unlocking the potential of the Internet of Things If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. more Facebook LinkedIn Twitter 9. Raising your Digital Quotient Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you. more Facebook LinkedIn Twitter 10. What ‘digital’ really means Everyone wants to go digital. The first step is truly understanding what that is. more Facebook LinkedIn Twitter To see the year’s most popular articles in categories such as strategy, digitization, leadership, marketing, and more, install the McKinsey Insights app for iPad or Android. Share this email Facebook LinkedIn Twitter Stay connected Facebook Twitter Copyright © 2016 | McKinsey & Company, 55 East 52nd Street, New York, New York 10022