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Despite solid balance sheets and healthy profit margins, the US$ 2 trillion consumer packaged goods industry is losing much of its glow. Revenues and market values are going flat, and executives are wondering where the growth is going to come from.
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 | | | How Half the World Shops: Apparel in Brazil, China, and India | | The McKinsey Quarterly, November 2007
Multinational retailers face new challenges to capture the increased spending power in each of these distinctive markets.
| | Read more on the McKinsey Quarterly site |
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| | | Tracking the Growth of India's Middle Class | | The McKinsey Quarterly, August 2007
Over the next two decades, the country's middle class will grow from about 5 percent of the population to more than 40 percent and create the world’s fifth-largest consumer market.
| | Read more on the McKinsey Quarterly site |
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| | | Selling to "Mom-and-Pop" Stores in Emerging Markets | | The McKinsey Quarterly, March 2007
Traditional shops and the companies that serve them are finding life harder and harder. For the suppliers, segmented execution is the answer.
| | Read more on the McKinsey Quarterly site |
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| | | How Big Retailers Can Serve Brazil's Mass-Market Shoppers | | The McKinsey Quarterly, March 2007
Large food retailers in Brazil can grow only by reaching out to its 130 million mass-market consumers.
| | Read more on the McKinsey Quarterly site |
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