Patrick Viguerie is a director in McKinsey's Atlanta office, and leads the Firm's Strategy Practice in the Americas. His work focuses on helping companies develop and implement strategies for renewal and growth. He has served companies in a wide range of industries, and has published a number of articles on corporate strategy issues. He holds an A.B. from Dartmouth College and an M.B.A. from Harvard Business School.

Sven Smit is a director in McKinsey's Amsterdam office. Sven co-leads McKinsey & Co,'s initiatives on growth. He has served companies in a range of industries including telecommunications, high-tech and media across geographies (Europe, US, Africa and Asia). He holds a degree in mechanical engineering from Delft University of Technology and an M.B.A. from INSEAD.

Mehrdad Baghai is managing director of Alchemy Growth Partners, an advisory and venture firm in Sydney. He is co-author of the international bestseller The Alchemy of Growth and was a partner in the Sydney and Toronto offices of McKinsey. He received a B.S.E. from Princeton University, an M.P.P. from the Kennedy School of Government, and a J.D. from Harvard Law School.