How beauty players can scale gen AI in 2025

Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players must focus on high-value use cases and customize gen AI tools to meet their needs.
4 use cases

TRENDING INSIGHTS

New Year’s resolutions for tech in 2025

McKinsey’s technology leaders offer their insights on how leaders can make the most of tech this year.
Navigate the trends

Software-defined hardware in the age of AI

Software-defined hardware is reshaping multiple industries as advances in AI enable new capabilities and dramatically reduce development costs.
Drive the shift

Introducing McKinsey’s Davos Daily

Focusing on key themes of the WEF Annual Meeting, this limited-run email series helps make sense of today’s most pressing global challenges. Get a carefully curated roundup of McKinsey insights daily for eight days, starting January 18.

New at McKinsey Blog

December 18, 2024

Building careers and changing lives: A decade of impact with Generation

December 3, 2024

New McKinsey research reveals the “wizardry” behind 18 hyper-growth industries

November 15, 2024

How to get more value from your new tech? Five technologists weigh in

November 11, 2024

McKinsey and Hire Heroes USA unite to bridge the career gap for veterans

November 8, 2024

Meet the hosts behind McKinsey’s award-winning podcast

Read more on our blog

What does it mean to accelerate sustainable and inclusive growth?

McKinsey partners from around the world weigh inMaking the case for a new kind of growth

Are you seeking an exciting role that will challenge and inspire you?

CareersSearch jobs

How can we help you?

Get in touch with us or find an office closest to you.