2024 is shaping up to be the year for generative AI (gen AI) to prove its value. But while building a gen AI model is often relatively straightforward, making it fully operational at scale is a different matter entirely. To break open the gen AI opportunity, companies need to rewire how they work.
Enter Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI, by McKinsey’s Eric Lamarre, Kate Smaje, and Rodney W. Zemmel. Since its release one year ago, the Wall Street Journal bestseller has served as a blueprint for companies looking to move from disjointed digital projects to digitally capable enterprises. The book serves as a detailed manual on the six capabilities needed to deliver the kind of broad change that harnesses digital and AI technology—which is particularly helpful for organizations seeking to capture value in the era of gen AI.
Check out these insights to learn why rewiring is crucial to outperforming—and order Rewired to learn how to build capabilities successfully and ensure that they work together across the enterprise.
A generative AI reset: Rewiring to turn potential into value in 2024
Author Talks: What is the key to unlocking digital transformation?
Rewired and running ahead: Digital and AI leaders are leaving the rest behind
Ten unsung digital and AI ideas shaping business
The rewired enterprise: How five companies built to outcompete
In digital and AI transformations, start with the problem, not the technology
Rewired for value: Digital and AI transformations that work
What really works when it comes to digital and AI transformations?