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  • Fast-rising demand for water? Mumbai, India will grapple with an insatiable demand for municipal water for both drinking and sanitation, creating opportunities for water-management and infrastructure projects.
  • Epicenter for youth culture in Asia? Teens look to Seoul, South Korea for the hottest pop-culture trends set by K-pop (Korean pop music), including innovations such as collecting rice for charity at concerts.
  • Oh, baby! Thanks to a booming number of babies and children in households on the cusp of middle class, Dar es Salaam, the one-time capital of Tanzania, could be a prime growth market for companies selling baby food and diapers.
  • Follow the money. Tokyo, Japan’s capital has the world’s largest pool of bank deposits—or low-cost capital—today. And with limited use of other savings products, it will retain this top position until 2025.
  • Where to sell clothes detergent? Marketers can find an extra-large- sized opportunity in São Paulo, Brazil: an increase in the sales of laundry care products is expected to surpass the growth of that market in all of France.
  • Looking to reach the ‘silver set’? Shanghai, China’s elderly middle-class population will grow faster than that of any other city, making it a target market for medical devices and other products for older consumers.
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