Introducing the McKinsey Insights app for iPad

We want to share some exciting news: we have just released the McKinsey Insights app for iPad, which provides mobile access to the latest perspectives from across our industry and functional practices, the McKinsey Global Institute, and McKinsey Quarterly.

You can install the app directly from the Apple App Store. The app allows you to browse and search articles, videos, and podcasts by theme, industry, function, region, and source; to create personalized reading lists that are accessible offline; to be notified when new content is published; and to share articles instantly via e-mail and social networks.

We are delighted to be able to share the very best of our thinking in this way. The app will continue to evolve with new features, and an Android-based version will be available in early 2014.

Best regards,
Rik Kirkland
Partner, Global Publishing