|
 |
McKinsey Classics | September 2014
|
|
|
|
The computer is a moron, and the stupider the tool, the brighter its master must be, said Peter Drucker in this 1967 Quarterly article. Thanks to the IT revolution and artificial intelligence, computers are much smarter, but there’s still wisdom in Drucker’s argument that technology makes it more, not less, important for executives to think through their actions. more
|
|
Related reading
In this article from McKinsey Quarterly’s just-released 50th anniversary edition, experts, including Second Machine Age authors Erik Brynjolfsson and Andrew McAfee, examine the evolving relationship between management and technology. Install our McKinsey Insights app for iPad or Android to read the full issue, which includes another article on this topic—“Manager and machine: The new leadership equation.” more
|
Did you miss the previous McKinsey Classics?
|
In 1966, McKinsey Quarterly published a surprisingly prescient article on the future of marketing. The author described how data would increasingly drive decision making, the emergence of consumer behavior that today underpins many social-networking services, and the development of globally integrated marketing strategies. For a glimpse into today’s marketing world—written almost five decades ago—read this classic piece. more
|
Our latest thinking, wherever you are
|
|
Copyright © 2014 | McKinsey & Company, 55 East 52nd Street, New York, New York 10022
|
|
|
|
Facebook
LinkedIn
Twitter