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| McKinsey Classics | November 2015 |
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| The power of pricing |
| Sluggish growth in developed countries inhibits consumer spending. Cheaper labor in developing ones lowers the cost of manufactured goods. Powerful retailers push suppliers for bargains. And thanks to the Internet, shoppers are more empowered than ever. So why would managers even consider raising prices? As this classic McKinsey Quarterly article shows, what was true a dozen years ago remains relevant today: these challenges make it more important than ever to get pricing right. |
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Did you miss our previous McKinsey Classics?
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A vision of our digital future
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| In 1997, we published “A revolution in interaction,” which examines various aspects of the searching and coordinating needed to exchange goods and services. The key to the revolution was the growth and low cost of computing power and communications networks. The result, the article predicts, would be the world we all live in now.
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Copyright © 2015 | McKinsey & Company, 55 East 52nd Street, New York, New York 10022
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