By Yran Dias, Nicola Calicchio and Jordan Lombardi

About this report

The Objective

This report presents an overview of Brazil’s economy, including its innovation, digital and entrepreneurial landscape. The facts show that Brazil offers many exciting opportunities and has many challenges – opportunities for innovation – to drive productivity, growth and social advances.

The Audience

This report is intended for all those who can play a part in driving the innovation agenda in the country – entrepreneurs, investors, public and private institutions and business leaders around the world, and digitally savvy, intellectually curious Brazilians.

The methodology

This is a curated compilation of public information and selected proprietary McKinsey data. It can be revised annually, and we hope it will generate many years of editions that will tell the ongoing story of Brazil’s digital and innovation evolution.

Acknowledgments:

McKinsey thanks the support it has received from Brazil at Silicon Valley, a student-led movement that started at Stanford University and whose mission is to improve Brazil’s competitiveness and global relevance through technology and innovation. More information at www.brazilatsiliconvalley.com.