Successful digital marketing has five components. Companies that master them all can beat out their competitors.
![Infographic: The five components of digital marketing operations](/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/infographic%20the%20five%20components%20of%20digital%20marketing%20operations/dmo-infographic.png?cq=50&mw=767&cpy=Center)
Infographic: The five components of digital marketing operations
Successful digital marketing has five components. Companies that master them all can beat out their competitors.