Webinars & Podcasts

Marketers are rapidly expanding their use of AI to enhance skills and deliver new capabilities. But scaling AI’s impact will require thoughtful priority setting and change management.

With media budgets under pressure and marketers facing an increasingly complex channel landscape, how can CPG marketers make the most of their media spend?

The recipe for successful marketing in the future has five ingredients, which consumer packaged goods (CPG) marketers need to combine at scale.

The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.

Digital adoption accelerated at an unexpectedly rapid pace amid the COVID-19 pandemic. How can retailers leverage these changes to position themselves for success?

Consumer behavior underwent dramatic and lasting changes during the pandemic. How should business leaders respond?

Designing great customer experiences is getting easier with the rise of predictive analytics—especially now that the pandemic has driven more of us online than ever before.

Through a series of recurring global surveys, we are tracking how B2B decision-maker preferences and behaviors are changing since the onset of the COVID-19 pandemic.

The sea change brought by the pandemic has profoundly reshaped consumer behavior. How should retailers transform themselves to thrive in a post-pandemic world?

The pandemic will eventually recede, but its impact will be lasting. How should businesses think and act as they adapt to the new normal?

Consumers, longing for normalcy and eager for something to celebrate, plan to spend money during the holidays—but differently from the way they have in the past.

The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive challenge and a rare opportunity for bold players to accelerate growth.

The muscles that companies can build to bring back revenues amid the COVID-19 crisis can also help accelerate growth. This McKinsey Live webinar covers the fundamentals of achieving new levels of speed and agility.