Retail markets in major cities dwarf those of many countries, and account for the lion’s share of consumer spend growth worldwide.
![](/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/infographic%20look%20to%20cities%20for%20fashion%20growth/urban-markets.jpg?cq=50&mw=767&cpy=Center)
Retail markets in major cities dwarf those of many countries, and account for the lion’s share of consumer spend growth worldwide.