Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.
![](/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/infographic%20me%20commerce%20and%20retails%20future/me-commerce-future-retail-infographic.png?cq=50&mw=767&cpy=Center)
Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.