Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, spoke at McKinsey's Chief Marketing & Sales Officer event in November, 2012. Wendy explained how Coke's marketing is liquid (easy to spread) and linked (connected to its core values and messages).
Presentation: Liquid and linked marketing
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STANFORD – Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, explains how marketing requires a meaningful message that is share-worthy.