According to the report, “The organization's reputation as a strategic partner has played well in the building and scaling of new retail media networks. Specifically notable for the strategic management consulting firm is a focus on experienced business building with unbiased vendor and agency-agnostic solutions on both supply and demand sides of the market.”
We are thrilled to be named a Leader by IDC MarketScape for the worldwide retail media network service providers’ 2024 vendor assessment report. With the retail market slated to grow rapidly, 22 percent YoY, spending in retail and commerce media will be bigger than for all global television and streaming advertising. We believe this recognition reinforces our commitment to helping our clients reimagine data monetization, effectively build and scale RMNs, and operationalize it, leveraging our expertise, deep bench of talent, and extensive partner ecosystem.
Key highlights of McKinsey’s strengths from the IDC MarketScape:
Business advocacy for retail media: “McKinsey brings a highly nimble teams that are designed to accelerate internal operations and supplement any gaps with expert support and leadership until companies can operate independently. The Firm emphasizes executive management buy-in, cross-functional stakeholder alignment, capability development, and change management.”
Objective-oriented delivery: “Much of the focus for McKinsey's team is leveraging data to support model building, scenario planning, and establishing goals and objectives, including financial specifications that executives are willing to support for the RMN development journey.”
Deep expertise and resources: “McKinsey offers expediting client launches and ensuring RMN success using superlative talent. The firm has deep benches of expertise built through building numerous RMNs and experience mitigating both common and rare obstacles across clients.”
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