Articles

Survey-based insights and expert views on how to pursue a successful omnichannel journey

How retailers can use advanced analytics to boost full-store performance with optimized promotions

The path to value creation with data in B2B pricing is riddled with pitfalls. A lot of companies jump to technical solutions...

A new Periscope by McKinsey survey reveals a big gap between aspiration and reality

Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it right...

Our new approach to transferable demand flows does justice to the complexity of today’s portfolios and consumer decision journeys...

Deep learning is a powerful new tool, but businesses are still learning how to get value from it. How can you benefit from deep-learning...

The future of commerce is not just stores and not just online, but a combination of the two. Learn how you can adapt your business...

The majority of retailers see the need to deliver personalized marketing; more than nine in ten consider it a top strategic priority....

Growth Mapping uses the power of insights to unlock sustainable growth for our consumer goods clients, both in new and existing...

To keep up with the rapid changes of today’s omnichannel world, retailers are turning to prescriptive analytics to improve pricing,...