Surveys

Everybody needs to rethink both digital and in-store sales. To help retailers prioritize these efforts, we compiled this research both prior to and during the shutdowns, looking at what changed and what trends will likely stick in the next two months.

Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping behavior, suggesting what retailers can do to better prepare.

Research reveals consumers in the US, the UK, France and Germany plan to spend more and shop in more categories on Prime Day 2019—taking advantage of new technologies such as voice assistance to further streamline their purchasing experience.

Research of consumers in France, Germany, the UK and the US reveals that consumers value and respond to personalization—when it’s done right—but won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages.