Catalyst Zero

Automating MACC generation

Enable automated data ingestion through machine learning to reduce manual work, map your business activity to available decarbonization options, and accelerate your path toward a lower-carbon future.
Marginal abatement cost curves (MACCs) play a critical role in identifying and prioritizing cost-effective decarbonization levers, making them an indispensable part of every sustainability journey. Our cutting-edge solution builds your essential decarbonization analysis, including baseline, MACC, and decarb pathways. Using the latest cloud technologies, our solution automates data treatment—giving you more time to focus on value-adding actions such as implementing decarbonization initiatives.

EXPLORE OUR TECHNOLOGY

Our approach is powered by Catalyst Zero’s unique software solution, unmatched proprietary data, and powerful automation to achieve sustainability goals in a transparent and reliable way.
Catalyst Zero
  • Drive end-to-end visibility for decarbonization planning, from baselining to implementation and tracking. Build and establish your single source of truth with our tool, which enables a streamlined data flow and full transparency.
  • Seamlessly and automatically collect and transform data from any major data source system, including enterprise resource planning systems (ERPs), the cloud, or a local storage environment. Our safe and powerful data transformation pipelines organize your complicated sustainability data landscape.
  • Calculate your carbon baseline and abatement potential with high precision, leveraging machine learning algorithms. Your activity data will be mapped to McKinsey’s industry-leading and proprietary library of decarbonization levers, covering more than 1,250 business cases across more than 750 value chains.
  • Build and simulate your optimal decarbonization pathway. Identify the cost-optimal way to reach your decarbonization target using fully automated MACCs and a variety of decarbonization scenarios.
  • Make your reporting and stakeholder engagement faster and easier using our powerful web-based dashboard to share insights on abatement impact and associated costs.

Benefits

How it works

Automatic data ingestion
Once plugged into your systems, our data pipeline automatically collects data on a cadence that meets your needs, cleans the data, and transforms it to a unified format for ingestion to our calculation layer. Treated data is centralized in secure cloud storage.

Data enrichment
Our machine learning model automatically maps your activities to proprietary emission factor values using a semantic language model, yielding a stable baseline.

Lever comparison
Our MACC visualization tool automatically creates tailored suggestions for decarbonization levers, calculates abatement potential and cost, and compares levers against each other. It supports prioritization for both immediate and longer-term actions.

Pathway simulation
Based on the selected levers, you can build your own pathway scenarios. Compare the pathways with your business-as-usual (BAU) or target trajectory and identify the priority actions to take to reach your target.

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