You will help drive change management and develop insightful marketing communication strategies and campaigns that engage users, drive behavior changes that lead to adoption of one or more product or service initiatives.
You will be working closely with the adoption Change Specialists to manage the implementation of those communication strategies, including overseeing the day-to-day communication needs of the initiatives which includes high-quality writing and editing support across all internal communication vehicles.
You will identify changes in process, culture, mindset, skills and behaviors required to achieve objectives and key results. You will continuously recognize barriers to change and develop ways to address or overcome those barriers. You will track and analyze adoption (including OKR metrics) of our products and/or services to measure progress and inform strategies. You will have superior writing, great story telling expertise and copy-editorial skills, as well as strong knowledge of complex business concepts to draft clear storylines quickly and succinctly.
Furthermore, you'll have the opportunity to assist in the development of the team’s communication skills (strategic, written, interpersonal), knowledge and capabilities through identification and dissemination of best practices and the design and implementation of awareness-building initiatives.