Communications

Communications Specialist

Job ID: 95105
  • Warsaw
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Do you want to work on complex and pressing challenges—the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you’ve come to the right place.

Your Impact

In this role, you will help shape and protect McKinsey’s reputation, highlight its expertise, and bring campaigns to life through engaging content, multi-channel communications, and targeted stakeholder engagement.  
In terms of project management: you will develop and execute communications strategies for reports, special projects, storytelling (e.g., social posts, case studies), and key external/internal events (e.g., forums, webinars, roundtables). You will oversee content creation and updates for McKinsey.pl, ensuring alignment with our broader digital strategy while monitoring and analyzing website performance. You will manage Warsaw Partner & Associate Partner LinkedIn accounts, including strategy development, content creation, engagement monitoring, campaign execution, and performance tracking. You will lead and execute reputation-building programs, incorporating publishing activities, storytelling, messaging development, and content creation. You will implement proactive strategies to address reputation risks, ensuring proper alignment with key stakeholders. You will track and analyze key performance metrics through reports and scorecards, providing insights to improve communication effectiveness.
In terms of creating effective communication, you will develop holistic, integrated, and engaging communications plans and content (e.g., strategic marketing briefs, media releases, blogs, talking points, Q&A documents) that adhere to firm-wide standards. You will ensure all communications align with McKinsey’s signature voice, visuals, and narrative, maintaining consistency across platforms. You will support internal communications initiatives across CE, including leadership messaging and firmwide updates. You will conduct strategic assessments to support the execution and prioritization of campaigns and events, presenting insights to leadership in a digestible format.
This is an exciting opportunity for a proactive communicator with strong project management skills to shape and execute impactful marketing strategies that enhance engagement and visibility across Poland and CE.

Your Growth

You will join a team of communications professionals within the firm’s Reputation and Engagement (R&E) function, reporting to the Head of Communications for Central Europe (CE). Based in Warsaw, you will lead and contribute to internal and external marketing and communications activities for the Poland Office, while also collaborating across locations and teams on selected projects.
In this dynamic and strategic role, you will drive the external and internal communications strategy for Poland and CE. Your focus will be on managing key digital platforms, supporting thought leadership initiatives, and executing communications and events that enhance the firm’s brand and reputation. While your primary responsibility will be supporting R&E initiatives in Poland, you will also contribute to broader CE office initiatives and the execution of global digital and people campaigns.
As part of the R&E team, you will play a critical role in ensuring that McKinsey’s insights reach the right audiences, building awareness and engagement with the firm’s distinctive knowledge across various topics. You will help shape the way McKinsey connects with people—from clients to firm members to alumni—strengthening relationships and fostering deeper connections.
Through collaboration with senior communications colleagues, internal leadership, and external stakeholders, you will develop and execute best-in-class programs, events, and publications at the country level. You will be responsible for developing and implementing creative marketing and communication strategies that build awareness of McKinsey’s capabilities, knowledge, and expertise.

Your qualifications and skills

  • Bachelor's degree required along with business-level proficiency in Polish language
  • Marketing background with good PR & communications skills desired, 5+ years experience in a business communications-related field, in a professional services environment, corporate communications role, marketing and event management or marketing/communications agency 
  • Experience handling complex integrated communications programs
  • Mastery of MS Office programs and firm related tools (Box, Slack)
  • In-depth understanding of marketing and communications channels, program design, and delivery
  • Knowledge of global business and/or broad functional content and willingness to go deep into content if necessary
  • Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, executive communications, events)
  • Excellent communication skills (e.g., writing, editing, storytelling) across formats (e.g., written, verbal/presentation, digital-ready content), and ability to apply them to develop and execute a strategy across the portfolio of communications channels
  • Excellent project management skills with the ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment
  • Excellent team player, and ability to manage the needs of different stakeholders (including relevant senior leaders)
  • Outstanding critical reasoning and problem-solving skills, including the ability to disaggregate issues, identify root causes and recommend solutions
  • An exemplary drive for quality execution and excellence
  • Ability to create psychological safety and inclusion within teams, enabling a collaborative environment
  • Ability to provide and receive feedback effectively
  • Exhibits core firm values in attitude and work (e.g., owning development, driving work, demonstrating resilience)

Please review the additional requirements regarding essential job functions of McKinsey colleagues.
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FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

Job Skill Group - CSSA
Job Skill Code - CMS - External/Internal Communications Specialist
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Tue Aug 15 00:00:00 GMT 2023
LinkedIn Posting City - Warsaw
LinkedIn Posting State/Province -
LinkedIn Posting Country - Poland
LinkedIn Job Title - Communications Specialist
LinkedIn Function - Marketing
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Associate