You’ll articulate, scope, and prioritize study needs, and identify and gather relevant company, industry, and economic information using a broad spectrum of appropriate sources, and summarize the information into insight or recommendation to real business situation or issue.
You’ll be responsible for providing analyses and expertise suggestion of marketing and sales related client service topics, such as new product development, consumer insights, brand and product propositioning, channel development, and presenting the insights to clients in McKinsey standard. Further, you’ll likely to be in charge of conducting interviews with internal experts or external best practice players and share insights within tight deadlines. Serving as a thinking partner, you’ll also have the chance to engage in team problem solving, share evolving business trends, and contribute to final suggestions and proposals.
You will also contribute to building firm knowledge in the marketing and sales function, delivering fact-packs, industry white paper, knowledge nuggets, qualification packs, methodology guide, etc. along your engagement experience in the firm.
Lastly, you’ll have the chance to leverage internal and external networks, engage in team problem solving, share evolving business trends and best practices, and contribute to knowledge creation initiatives.