You will act as point of contact for measurement on global omnichannel campaigns; develop and maintain strong relationships with key McKinsey & Company R&E cells, including regional and practice-based marketing teams, to understand their needs and provide support for any measurement-related initiatives that are related to global campaigns. You will manage and implement data tracking systems (i.e., Adobe Analytics, Tableau, Google Tag Manager, Datorama, etc.) to ensure accurate data collection across all digital campaigns. In this role, you will implement and troubleshoot tracking pixels for various social, programmatic and search platforms (e.g., Facebook, Google, LinkedIn) to measure conversion events and optimize campaign performance.
You will conduct regular audits of tracking setups and data accuracy to ensure integrity in reporting, contribute to the strategic integration of dispersed marketing measurement data sources, ensuring data accuracy, consistency, and accessibility for analysis – designing and testing self-serve solutions for teams whenever possible.
You will collaborate with cross-functional teams, including our Technology & Digital External Engagement colleagues who lead on analytics for the R&E function, to identify and implement data collection strategies, within the context of global campaigns. Additionally, you will manage historical benchmarks to provide specific performance targets per activation. Additionally, you will design and maintain engaging reports and data updates to stakeholders, including senior management, on campaign performance and key metrics, focused on the metrics that matter most and indicate value creation. You will stay up-to-date on industry best practices and trends in marketing measurement and leverage this knowledge to improve processes and drive innovation within the team;