Anxieties have started to shift away from the pandemic—and toward new concerns—for European consumers. According to our latest European Consumer Pulse Survey, 44 percent of respondents cite rising prices as a top concern, while almost a quarter said the invasion of Ukraine. COVID-19 now ranks third in the list of major worries.
![Shifting concerns for European consumers](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/jul/gifs/cod-eu-b2c-ex1-timed-shrunk.gif)
To read the article, see “How inflation and the conflict in Ukraine are impacting European consumers,” May 26, 2022.