Companies need to look beyond averages when making decisions about when and where to compete. McKinsey’s Sven Smit and S. Patrick Viguerie, along with Alchemy Growth Partners’ Mehrdad Baghai, discuss “the granularity of growth.”
A fine-grained view of the sources of growth
| Interview
The authors of The Granularity of Growth explain why the best strategies begin with a precise understanding of market and product opportunities.
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Article - McKinsey Quarterly