The Asian consumer

Featured Insights

Needle of sewing and its colored threads - stock photo
Article

Redesigning apparel manufacturing in Asia: A pattern for resilience

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Apparel manufacturers in Asia are facing significant challenges with the current economic environment and drop in global demand—however, solutions for the near and long term are to hand.
Pan-Asia consumer insights | Consumer deep dives by country | COVID-19’s impact on consumer behaviors

Pan-Asia consumer insights

Mother carrying her baby and using a smartphone while looking at a brightly lit shop window display.
Article
‘Zero consumers’: What they want and why it matters
Imagining your customers' possible futures: A Design x Foresight approach
Report
Imagining your customers’ possible futures: A Design x Foresight approach
The shifting consumer packaged goods market in a diversifying Asia
Article
The shifting consumer packaged goods market in a diversifying Asia
Beyond income: Redrawing Asia’s consumer map
Discussion Paper - MGI Research
Beyond income: Redrawing Asia’s consumer map
Meet your future Asian consumer
Article - Updated July 2021
Meet your future Asian consumer
What makes Asia−Pacific’s Generation Z different?
Article
What makes Asia−Pacific’s Generation Z different?
What makes Asia Pacific's Generation Z consumers unique
Video
What makes Asia Pacific’s Generation Z consumers unique
Reimagining food retail in Asia after COVID-19
Collection
Reimagining food retail in Asia after the COVID-19 pandemic
Asia’s Generation Z comes of age
Article
Asia’s Generation Z comes of age
How e-commerce and the gig economy is transforming Southeast Asia
Video
How e-commerce and the gig economy is transforming Southeast Asia
The trailblazing consumers in Asia propelling growth
Article - MGI Research
The trailblazing consumers in Asia propelling growth
How Asia is shaping the next phase of globalization
Video
How Asia is shaping the next phase of globalization

Consumer deep dives by country

photo man in grocery store, holding shopping basket, looking at mobile phone
Report
Emerging cautiously: Australian consumers in 2022
The new faces of the Vietnamese consumer
Article
The new faces of the Vietnamese consumer
Article
Seven segments shaping China’s consumption landscape
Financial decision-maker sentiment: China
Survey
Financial decision-maker sentiment: China
Financial decision-maker sentiment: India
Survey
Financial decision-maker sentiment: India
Defending Southeast Asian consumer-company value in a digital age
Article
Defending Southeast Asian consumer-company value in a digital age
Getting acquainted with a more mindful Australian consumer
Article
Getting acquainted with a more mindful Australian consumer
Financial decision-maker sentiment: Australia
Survey
Financial decision-maker sentiment: Australia
Digital banking in Indonesia: Building loyalty and generating growth
Article
Digital banking in Indonesia: Building loyalty and generating growth
How India’s ascent could change the fashion industry
Article
How India’s ascent could change the fashion industry
How consumer-goods companies can win in Southeast Asia
Article
How consumer-goods companies can win in Southeast Asia
The digital archipelago: How online commerce is driving Indonesia’s economic development
Report
The digital archipelago: How online commerce is driving Indonesia’s economic development

COVID-19’s impact on consumer behaviors

Did online delivery kill the vending machine?
Interview
Did online delivery kill the vending machine?
Collaboration in crisis: Reflecting on Australia’s COVID-19 response
Article
Collaboration in crisis: Reflecting on Australia’s COVID-19 response
Holiday shopping in 2020
Podcast
Holiday shopping in 2020
China still the worlds growth engine after COVID-19
Report
China: Still the world’s growth engine after COVID-19
The four big shifts in food retail in Asia due to the COVID 19 crisis
Podcast
The four big shifts in food retail in Asia due to the COVID-19 crisis
Emerging from COVID-19: Australians embrace their values
Article
Emerging from COVID-19: Australians embrace their values
Survey: Asian consumer sentiment during the COVID-19 crisis
Survey
Survey: Asian consumer sentiment during the COVID-19 crisis
Cautiously optimistic: Chinese consumer behavior post-COVID-19
Article
Cautiously optimistic: Chinese consumer behavior post-COVID-19
Pan-Asia consumer insights | Consumer deep dives by country | COVID-19’s impact on consumer behaviors