Can Europe compete in the race to develop and deploy generative AI?

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I think the devil is in the details. Of course, there are some objective factors that provide advantages to certain markets. But if you look at Europe, it’s important to understand which opportunities exist across various parts of value chain, be it compute power, foundational models, or downstream applications. Let me outline a few opportunities.

Number one, I think technology is a commodity, and is really about how you use it to reinvent your business. For every dollar you spend on technology, you need to spend another three to five on humans, which can get expensive. Europe could lead this change while embedding AI within the very sophisticated, advanced industry processes throughout the continent.

Europe’s second opportunity lies with is abundance of amazing talent. Part of that talent is returning to Europe, and part of it never left. But they would all love to help deploy AI throughout Europe.

Third, if you think about large language models (LLMs), language equals culture, and culture is very hard to fully understand from the outside. So these LLMs should be developed inside the continent, which represents another opportunity for Europe.

Finally, there is a lot of controversy and questions surrounding regulation of AI, but it is essential to succeed. You need a framework to operate AI, and if Europe leads the charge on regulation, it will create many opportunities when it comes to safety, security, and the proper incorporation of AI companies within a well-defined environment.

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