The McKinsey guide to outcompeting in the age of digital and AI#RewiredBook
Rewired in Action
A collection of real-world examples of Digital and AI transformations and how leading companies succeed, bringing to life the core lessons from Rewired.
Praise for Rewired
“Rewired … combines a clear blueprint about what matters with clear guidance about how to get it done.”
—Rona Fairhead, Board at Oracle; Life Peer, UK House of Lords; Chair at RS Group plc
“In typical McKinsey fashion, this insightful book makes the challenge of tech-enabled transformations … approachable and actionable.”
—Chua (“SK”) Sock Koong; Board at Bharti Airtel, Prudential, Royal Phillips, Ayala Corp; former CEO, SingTel
“This book is an absolute must-read for any executive with aspirations for leading a multinational company.”
—Martin Shankland, Executive Board Member for Global Operations, adidas
“Rewired goes past the ‘what’ to delve into the ‘how’.”
—Bettina Dietsche, Chief People and Culture Officer, Allianz Group
“Rewired will be required reading for my team.”
—Ted Doheny, President and CEO, Sealed Air Corporation
“Rewired provides a “Unified Field Theory“ … to help companies move from disjointed digital projects to an end-to-end true digital enterprise.”
—Ron Williams, former Chairman and CEO, Aetna Inc.; a Director of American Express, The Boeing Company, and Johnson & Johnson
“This book gives insight into the capabilities and frameworks needed to win.”
—Julie Dillman, Executive Vice President, Chubb Group; Senior Executive, Operations and Technology, and Digital Transformation Officer
“Lamarre, Smaje, and Zemmel have undertaken a unique service to cut through the complexity and make it navigable.”
—Chuck Magro, CEO of Corteva Agriscience
“Rewired is written with a practitioner’s eye and provides a clear roadmap for building your enterprise capabilities and concrete examples that will greatly increase your organization’s odds of success.”
—Jeff Harmening, Chairman and CEO, General Mills
“Rewired shows the way forward by not just clarifying the role of technology, but also showing how to apply the technology in order to achieve a competitive advantage.”
—Dr. Markus Krebber, CEO, RWE AG
“An excellent guide to digital and AI transformation … for any organization looking to stay competitive in the digital age.”
—Matt Anderson, Chief Digital Officer, The Carlyle Group
“Rewired is among the best books I’ve read in explaining what executives need to know at a level that is both understandable yet sufficiently detailed to be meaningful.”
—Peter Jacobs, CEO, ING Bank Netherlands
“To stay competitive and at the forefront of any industry, it’s clear that businesses must continuously adapt and evolve with technology. Rewired tackles the key question of how.”
—Robin Vince, President and CEO, BNY Mellon
“This book helps to put AI and technology into perspective by breaking down the mechanics of change and itemizing all the things you need to do in order for technology to have an impact on your business.”
—Roger Ferguson, Board at Alphabet Inc., Corning, and IFF; former President and CEO of TIAA
Author Talks: What is the key to unlocking digital transformation?
McKinsey senior partners outline their new book designed to help companies harness the power of digital transformation
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Eric Lamarre
Eric is a senior partner in McKinsey’s Boston office. He leads McKinsey Digital in North America and is a member of McKinsey’s Shareholders Council, the firm’s board of directors. Eric works with senior leadership teams to help build their digital and AI capabilities to undergo change successfully and sustainably. He led the development of the Firm’s client service approaches to digital & AI transformations. He serves on the board of the Montreal Heart Institute Foundation.
Kate Smaje
As a senior partner in McKinsey’s London office, Kate coleads the McKinsey Digital practice globally and is a member of McKinsey’s Shareholders Council, the firm’s board of directors. She works with senior executives to deploy the power of data, digital culture and capabilities, and modernized core technology. She also has firsthand experience as a chief technology officer across core technology, digital product management and innovation, and cybersecurity work. In addition to her work with McKinsey, Kate is a trustee of Tommy’s, the children’s charity.
Rodney W. Zemmel
Coleader of the McKinsey Digital Practice, Rodney Zemmel is a senior partner based in New York and is a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. Rodney serves on the board of British American Business and is an advisory board member of the University of Chicago Pritzker School of Molecular Engineering, which is focused on quantum technology, immunoengineering, and sustainability science.
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