Corporate and commercial banking accounted for $2.3 trillion of total global banking revenue last year. Succeeding in this sector now requires offering customers more personalized services, note partners Denis Francis and Imke Jacob and coauthor. Data-powered tools can help. Global banking leaders have cited assessing customer potential and relationship manager productivity as the highest-priority use cases for advanced analytics in the industry.
![Corporate banking leaders say highest-priority use cases for advanced analytics will be assessing customer potential and relationship manager productivity.](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2023/mar/gifs/cod-dataanalytics-v4-ex3-ag.gif)
To read the article, see “The data and analytics edge in corporate and commercial banking,” March 9, 2023.