Corporate and commercial banking accounted for $2.3 trillion of total global banking revenue last year. Succeeding in this sector now requires offering customers more personalized services, note partners Denis Francis and Imke Jacob and coauthor. Data-powered tools can help. Global banking leaders have cited assessing customer potential and relationship manager productivity as the highest-priority use cases for advanced analytics in the industry.
To read the article, see “The data and analytics edge in corporate and commercial banking,” March 9, 2023.