The COVID-19 pandemic brought passenger rail to a halt in many places. As the rail industry looks to ramp back up, passenger preferences could provide insights. According to a recent report by the International Union of Railways in partnership with McKinsey, price, safety, reliability, and convenience tend to be key criteria for passengers when choosing a mode of transportation.
![Price, safety, and core product offering remain the key drivers for choosing mode of transport.](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/oct/gifs/cod-railmobility-v1-ex1-rj-shrunk-timed.gif)
To read the report, see “Boosting passenger preference for rail,” August 1, 2022.