Opportunities for sustainability-themed start-ups are on the rise, thanks to advances in technology, government-funded financing, and regulatory policies. Between 2018 and 2021, $2 billion was invested in sustainability-linked start-ups, with Europe and North America leading the way—and Asia rapidly catching up. According to McKinsey analysis, Asia could potentially see up to a tenfold increase in start-up activity over the next three to four years.
![Greener ventures](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/jul/gifs/cod-businessasia-v1-ex1-rj-shrunk-timed.gif)
To read the article, see “Seizing green business growth for Asia’s energy players,” April 21, 2022.