Compared with eaters in Germany, the United Kingdom, and the United States, Chinese consumers tend to consider healthiness and product safety more than price when buying meat, find senior partners Sheng Hong and Roberto Uchoa and colleagues. Why this might matter for executives at meat companies: increasing urbanization and rising income levels could make meat more available and more affordable for Chinese consumers.
To read the article, see “For love of meat: Five trends in China that meat executives must grasp,” February 10, 2023.