Embedded finance is experiencing significant growth in Europe—revenues there could surpass €100 billion by 2030. Partner Albion Murati and coauthors note that mobile became the dominant retail banking channel in the past 15 years, and the number of bank branches per capita fell 40 percent in that time. From 2019 to 2023, mobile gained ground in banking, with an increase in interactions per customer of 127 percent.
To read the article, see “Embedded finance: How banks and customer platforms are converging,” July 15, 2024.