New York City’s travel and tourism sector is bouncing back from its pandemic-induced slump. But today’s visitors to the Big Apple are drafting their itineraries differently, increasingly opting for outdoor and wellness activities, note senior partner Maurice Obeid and coauthors. Between 2019 and 2023, tourists’ social media mentions of wellness climbed the most (six percentage points), followed by nature and food (five points). In contrast, nightlife and arts and culture had the biggest declines (six and four points, respectively).
Image description:
A pair of stacked bar charts show the share of New York City tourist mentions on social media in 2019 and 2023. In 2019, arts and culture accounted for 43% of mentions, followed by food and cuisine at 13%, nature at 8%, and wellness at 3%. The remaining mentions were distributed across shopping (9%), active lifestyle (6%), family activities (7%), and nightlife (10%). In 2023, arts and culture dropped to 39% of mentions, while food and cuisine climbed to 18%. Nature also increased its share, to 14%, along with wellness, which increased its share, from 9%. The other categories were shopping at 6%, active lifestyle at 6%, family activities at 5%, and nightlife at 4%.
Source: Mabrian.
End of image description.
To read the article, see “Start spreading the news: New York City travel and tourism are back,” August 5, 2024.