Plant-based dairy alternatives are gaining traction, but 71 percent of US consumers choose dairy products exclusively, according to a recent McKinsey survey. Partner Christina Adams and colleagues note that consumers in the dairy-only group tend to be older and eat meat, while the 5 percent of respondents who choose only plant-based dairy alternatives are typically younger and vegan or vegetarian.
![Only 5 percent of US consumers exclusively buy plant-based alternative dairy products.](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2023/apr/gifs/cod-dairy-v2-ex1-ag.gif)
To read the article, see “Similar yet different: Meet today’s consumer of dairy and alternatives,” March 21, 2023.