California has a clothing conundrum. In 2020, residents of the “Golden State” bought and wore up to 530,000 tons of clothing, and some 500,000 of those tons will eventually enter landfills. Less than 1 percent of the materials worn today will resurface in clothing manufactured tomorrow.
![Waste not, want not](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/may/gifs%20and%20modified%20charts/pub-californiacirculatory-shrunk-timed.gif)
To read the article, see “Closing the loop: Increasing fashion circularity in California,” March 31, 2022.