European consumers report the most optimistic economic outlook in at least a year, despite continuing price increases, according to a McKinsey survey conducted in May. Analysis by senior partner Jessica Moulton and colleagues shows that German consumers reported a 13-percentage-point jump in consumer confidence, the biggest increase of the five European countries surveyed. It was followed by Italy, Spain, the United Kingdom, and France.
To read the article, see “High hopes despite high prices: An update on European consumer sentiment,” July 14, 2023.