Increasing numbers of American consumers say eating healthfully and sustainably are priorities. Yet almost 50 percent of consumers aren’t sure how to pursue those goals. McKinsey’s latest Five Fifty explains that retailers and food producers can help by providing information about products’ health and sustainability impact.
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A pair of segmented bar graphs show the proportion of people in France, Germany, the UK, and the US who agree or somewhat agree with two statements about understanding how to eat healthily and sustainably. The first statement is about how hard it is to understand what foods are best for personal health, with respondents in the UK and US indicating the most confusion. The second statement is about how hard it is to understand what food choices are more sustainable, with respondents in the UK and France indicating the most confusion.
Source: McKinsey Global Future of Food Survey 2022
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To see the interactive, go to “Five Fifty: Food plight,” March 27, 2023.