In the age of unicorns, the “grow or die” mindset has mushroomed into a corporate cliché, but revenue growth remains a critical driver of corporate performance. Still, sustained growth is hard to come by. In the ten years that preceded the COVID-19 pandemic, only one in eight of the world’s top 5,000 companies recorded growth rates of more than 10 percent per year, say McKinsey senior partner Chris Bradley and coauthors. However, there are ways business leaders can buck these trends and build a path to holistic growth, such as putting competitive advantage first and prioritizing fast-growing markets.
To read the article, see “The ten rules of growth,” August 12, 2022.