Consumers are experimenting with the latest generative AI applications to write text, compose music, and create digital art. Now, a broader set of stakeholders are grappling with the technology’s impact on business and society. What lies ahead? “[Our research] suggests that gen AI is poised to transform roles and boost performance across functions such as sales and marketing, customer operations, and software development,” write Michael Chui, Eric Hazan, Roger Roberts, Alex Singla, Kate Smaje, Alex Sukharevsky, Lareina Yee, and Rodney Zemmel in a new report. “In the process, it could unlock trillions of dollars in value across sectors from banking to life sciences.” Check out these 10 must-read insights on gen AI to understand where business value lies, and bookmark this special collection for the latest.
The economic potential of generative AI: The next productivity frontier
What every CEO should know about generative AI
Generative AI and the future of HR
AI-powered marketing and sales reach new heights with generative AI
Unleashing developer productivity with generative AI
Generative AI: Unlocking the future of fashion
Exploring opportunities in the generative AI value chain
Generative AI is here: How tools like ChatGPT could change your business
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Generative AI: Virtual Expert Webinar
Join us for a 60-minute webinar on July 11, 10:00 AM-11:00 AM ET, where Kia Javanmardian, Bryan Richardson, Carlo Giovine, and Stephen Xu will deep dive into one of the four archetypes of generative AI application: content synthesis.