Despite a modest increase in consumer optimism, US consumer spending is lower than it was a year ago, write Christina Adams, Kari Alldredge, and Andrew Pitakos in the latest monthly update on the state of the US consumer. And for the first time in more than two years, spending declined across all demographic groups. Can online retailers effectively use shopping events, or exclusive deal days, as a tool to attract shoppers with enticing discounts and offers? Dive into the latest data from ConsumerWise, McKinsey’s proprietary solution that tracks and analyzes both consumer sentiment and consumer spending, to uncover the latest trends in consumer behavior. Then dive into more insights on the evolving retail landscape to learn how your company can meet consumers where they are.
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