Dreamforce 2024—Salesforce’s global signature event—kicks off today in San Francisco. The three-day event will feature topics that are top of mind for organizations, from driving transformation with generative AI, to improving customer experiences through data, to dreaming big about education technology, and more. Learn about McKinsey at Dreamforce 2024, and don’t forget to explore insights from our Growth, Marketing & Sales practice and Quantum Black, AI by McKinsey to understand how your organization can unlock the power of data and AI, modernize core technology, build new digital businesses, and fuel growth.
Five fundamental truths: How B2B winners keep growing
AI-powered marketing and sales reach new heights with generative AI
The state of AI in early 2024: Gen AI adoption spikes and starts to generate value
Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scale
The gen AI skills revolution: Rethinking your talent strategy
A generative AI reset: Rewiring to turn potential into value in 2024
Gen AI’s next inflection point: From employee experimentation to organizational transformation
MORE FROM MCKINSEY
Creating value beyond the hype
Rewiring the way McKinsey works with Lilli, our generative AI platform
New McKinsey solutions to deliver more personalized value with Salesforce
McKinsey teams up with Salesforce to deliver on the promise of AI-powered growth