Even a great idea or mission can be crippled by design that doesn’t put people first. Why should human considerations—such as their needs, wants, and dreams—only come into the conversation later? By centering empathy and understanding in design research, companies can both reduce risk in the idea-generating stage and ensure people are at the heart of the process, write senior partners Ewan Duncan and Kevin Neher. These needs also include the needs of the planet, society, and what matters to us as human beings. Explore our insights to learn more about human-centric design, including how to balance designing for individuals versus everyone, why first-hand research can change the game, and why it’s important to innovate for the needs of future people too.
Author Talks: PepsiCo’s Mauro Porcini talks meaningful design and mentorship
CX without design only gets you halfway
Innovation: Your solution for weathering uncertainty
Beyond contactless operations: Human-centered customer experience
Human-centered design: A win for real-estate stakeholders
Author Talks: Design your future
The future of the high-rise: Creating people-centric spaces
The rebirth of workspace design: An interview with Gensler co-CEO Diane Hoskins
Fear factor: Overcoming human barriers to innovation
Combining human expertise with state-of-the-art logistics technology