With an increasing number of people playing, broadcasting, and watching esports, the already booming, multi-billion dollar gaming ecosystem is reaching even greater heights. As the Call of Duty League (#CDL2022) hosts its Kickoff Classic this weekend, and against the backdrop of industry consolidation, it’s a good time to get up to speed on the business of gaming. Dive deeper with insights on the topics that matter, including:
- the digital ecosystems powering today’s increasingly borderless economy
- how brands can build knowledge and credibility in esports
- why digital subscriptions don’t easily translate to video games
- other business uses for gamification
Game on: An interview with Microsoft’s head of gaming ecosystem
Esports and the next frontier of brand sponsorships
The Netflix of gaming? Why subscription video-game services face an uphill battle
Innovating recruiting through online gaming
The keys to esports marketing: Don’t get ‘ganked’
Digital health: Can gamification be a winning strategy for disease management?