A year and a half into the pandemic, consumer demand for online buying hasn’t waned. But brand loyalty hasn’t been quite as resilient: as many as 30 to 40 percent of consumers continue to switch brands or retailers. What’s the key to capturing the hearts and minds of consumers, and attracting new ones? Get up to speed with these marketing and sales insights and uncover:
- how to unlock next-level AI consumer intelligence
- four imperatives for a successful subscription model
- the traps to avoid when launching direct-to-consumer operations
- how data and analytics are reshaping the art and science of customer experience
The new marketing model for growth: How CPGs can crack the code
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