Latinos in the United States are avid consumers of the film and TV industry, accounting for a high percentage of box office ticket sales and streaming subscriptions. Yet, they hold less than 5 percent of leading on-screen, off-screen, and executive leadership roles in Hollywood.
Improving representation of Latinos in narratives and media boardrooms could generate billions of dollars in new revenue, say McKinsey’s Lucy Pérez, Tomás Lajous, and coauthors. See how Hollywood and media can better amplify Latino voices, then explore other insights in honor of National #HispanicHeritageMonth, which kicks off today in the US.
Latinos in Hollywood: Amplifying voices, expanding horizons
The economic state of Latinos in America: Advancing financial growth
What Black and Latino consumers want healthcare stakeholders to know
Mapping the road to prosperity and parity for Black and Latino residents across America
Zooming in: Using local insights to inform US racial-equity efforts