The mobility sector is rapidly transforming thanks to the growth of electric vehicles (EVs), autonomous driving, and other innovations. While technological advancements could enhance every step of the value chain for mobility companies, more innovation doesn’t always guarantee higher levels of consumer interest and buy-in. “Consumer purchasing habits and expectations are changing,” say McKinsey’s Andreas Venus and coauthors. Explore these insights to learn more about the intersection of technology and consumer perceptions in the mobility sector.
How European consumers perceive electric vehicles
Car connectivity: What consumers want and are willing to pay
Hands off: Consumer perceptions of advanced driver assistance systems
What technology trends are shaping the mobility sector?
Harnessing analytics and AI to shape the future of mobility retail