The CFO is tasked with identifying the organization’s largest opportunities for value creation. But when it comes to emerging technologies, the path forward might seem murky. Gen AI, for instance, holds the potential to be revolutionary, but it doesn’t change the foundational principles of finance and economics: a company must generate a return above its cost of capital. So how should CFOs approach gen AI—enterprise-wide and in the finance function? “CFOs’ first step should be to try out the technology to get a feel for what it can do—and where its limits are at the moment,” write McKinsey’s Ankur Agrawal, Ben Ellencweig, and Rohit Sood. Read on for ways CFOs can effectively prioritize specific use cases within the finance function and rapidly climb the gen AI learning curve, and check out more insights below for deep dives on other key topics on the CFO agenda.
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