Beauty and wellness often go hand in hand, and both industries are undergoing a makeover when it comes to how they cater to customers’ evolving needs. Greater personalization, connectivity, and authenticity are changing how consumers relate to, try, and buy products and services—and sustainability and inclusivity are quickly becoming priorities for both beauty and wellness companies. “The Black consumer has different concerns about how we utilize beauty products. ... There needs to be a lot more listening,” Traci Ellis Ross, founder and CEO of Pattern Beauty, said in an article authored by associate partner David Baboolall, senior partners Tiffany Burns and Kristi Weaver, and partner Ammanuel Zegeye. Check out these insights to see what’s in store in beauty and wellness.
Taking a good look at the beauty industry
Black representation in the beauty industry
Black beauty brands and consumers: Where do we go from here?
The beauty battleground: The sprint to win on services
How to thrive in the global wellness market
What beauty players can teach the consumer sector about digital disruption
Are personalized vitamins the future of wellness?
From extreme to mainstream: The future of aesthetics injectables