Spring has officially arrived in the Northern Hemisphere, and the new season is an opportune time to zero in on your company’s growth aspirations. Just as flowers can bloom with careful nurturing, businesses can grow with thoughtful strategies. But for many, achieving and sustaining growth remains elusive. In fact, fewer than one in four companies outpace their industry peers on revenue and profit growth. What sets continuous outperformers apart? In a word, courage, say McKinsey’s Michael Birshan, Greg Kelly, Ari Libarikian, Jill Zucker, and coauthors. Check out these 10 must-reads on growth to plant the seeds of your organization’s success.
Courageous growth: Six strategies for continuous growth outperformance
Achieving extraordinary growth: Myths and realities
The power of partnership: How the CEO–CMO relationship can drive outsize growth
Analyzing the CEO–CMO relationship and its effect on growth
The triple play: Growth, profit, and sustainability
Tech-powered growth: Three things growth leaders do differently
Choosing to grow: The leader’s blueprint
Cracking the growth code: The ten rules of growth explained
Retail growth: The big sprint towards customer obsession
Science for good: How Genentech’s mission yields innovation and growth